Innovation or Elimination: Winning in a World of Constant Change by Itai Green

This book is a premium first copy, similar to the original but not the original.


In a world defined by disruption, innovation is no longer optional; instead, it is a matter of survival. Innovation or Elimination is a practical guide for leaders who understand that standing still is the fastest path to irrelevance.Drawing on more than two decades of real-world experience, this book reveals how organizations can break free from outdated models and instead leverage open innovation and AI to accelerate growth. Through real life first hand experiences, the book demonstrates how leading corporations harness collaboration to stay ahead of rapid technological, economic, and geopolitical shifts.Rather than theory, the book provides a strategic playbook for building an innovation-ready culture, designing the right structures, engaging the global startup ecosystem, and measuring what truly matters. With practical tools for evaluating pilots, integrating external technologies, and balancing short-term pressures with long-term vision, this book prepares leaders to drive innovation from intention to execution.Ideal for executives, innovation managers, board members, and policymakers, Innovation or Elimination offers actionable insights and proven frameworks to help any organization become resilient and future-ready.