{"product_id":"the-luxury-strategy-by-jean-noel-kapferer","title":"The Luxury Strategy by Jean-Noel Kapferer","description":"\u003cp\u003e\u003cb\u003e\u003cu\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eThis book is a premium first copy, similar to the original but not the original.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eLuxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like “mass-luxury,” “new luxury” and “hyper luxury” attempt to qualify luxury. But if everything is luxury then surely the term itself has no meaning! There is confusion today about what really makes a luxury product, a luxury brand or a luxury company. The Luxury Strategy analyzes in depth the essence of luxury, highlights its managerial implications and rationalizes the highly original methods – often very far from the usual marketing strategies – used to transform small family businesses such as Ferrari, BMW, Louis Vuitton, Cartier, Chanel, Armani or Ralph Lauren into worldwide successes. The Luxury Strategy clarifies the difference between “premium,” “fashion,” and “luxury,” and sets out the counter-intuitive rules for successfully marketing luxury goods and services. Luxury experts Jean-Noel Kapferer and Vincent Bastien provide the first rigorous blueprint for effectively managing luxury brands and companies at the highest level, including human resources and financial management. Finally, The Luxury Strategy unveils how in any market, including B to B, a company can learn from luxury strategies to differentiate itself profitably.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull Book Name:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor Name:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eJean-Noël Kapferer\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBook Genre:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eBusiness, Couture, Fashion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN #\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e9780749454777\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdition Language:\u003c\/strong\u003e\u003cstrong\u003e\u003cspan\u003e\u003cspan\u003e \u003c\/span\u003eEnglish\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDate of Publication:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e2008-12-3\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Last Bookstore","offers":[{"title":"Paper Cover","offer_id":44063350620202,"sku":null,"price":899.0,"currency_code":"PKR","in_stock":true},{"title":"Hard Cover","offer_id":44063350652970,"sku":null,"price":999.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/6952\/1450\/files\/PDF-EPUB-The-Luxury-Strategy-Break-the-Rules-of-Marketing-to-Build-Luxury-Brands-by-Jean-Noel-Kapferer-Download.jpg?v=1770632142","url":"https:\/\/www.thelastbooksstore.com\/products\/the-luxury-strategy-by-jean-noel-kapferer","provider":"The Last Bookstore ","version":"1.0","type":"link"}