{"product_id":"the-illusion-of-choice-by-richard-shotton","title":"The Illusion of Choice by Richard Shotton","description":"\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eThis book is a premium first copy, similar to the original but not the original.\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-tabs-wrapper\"\u003e\n\u003cdiv class=\"container product-tabs-inner\"\u003e\n\u003cdiv data-layout=\"tabs\" data-state=\"first\" class=\"woocommerce-tabs wc-tabs-wrapper tabs-layout-tabs wd-opener-pos-right wd-opener-style-arrow\"\u003e\n\u003cdiv class=\"wd-accordion-item\"\u003e\n\u003cdiv data-accordion-index=\"description\" aria-labelledby=\"tab-title-description\" role=\"tabpanel\" id=\"tab-description\" class=\"entry-content woocommerce-Tabs-panel woocommerce-Tabs-panel--description wd-active panel wc-tab\"\u003e\n\u003cdiv class=\"wc-tab-inner wd-entry-content\"\u003e\n\u003cdiv 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class=\"BookPageTitleSection\"\u003e\n\u003cdiv class=\"BookPageTitleSection__title\"\u003e\n\u003cdiv data-testid=\"description\" class=\"BookPageMetadataSection__description\"\u003e\n\u003cdiv class=\"TruncatedContent\" tabindex=\"-1\"\u003e\n\u003cdiv data-testid=\"contentContainer\" class=\"TruncatedContent__text TruncatedContent__text--large TruncatedContent__text--expanded\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\n\u003cp\u003e\u003cem\u003eThe compelling new book by Richard Shotton, author of The Choice FactoryEvery day, people make hundreds of choices.Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.The Illusion of Choice identifies the 16 1\/2 most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these quirks to win customers, retain customers and sell more.Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.You’ll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit – and much, much more.You simply cannot afford to miss The Illusion of Choice.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFull Book Name:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThe Illusion of Choice: 16 1 2 psychological biases that influence what we buy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAuthor Name:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eRichard Shotton\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBook Genre:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eNonfiction, Psychology\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eISBN #\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e0857199749\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eASIN #\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e0857199749\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEdition Language:\u003c\/strong\u003e\u003cstrong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDate of Publication:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eMarch 28, 2023\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Last Bookstore","offers":[{"title":"Paper Cover","offer_id":44063366840362,"sku":null,"price":899.0,"currency_code":"PKR","in_stock":true},{"title":"Hard Cover","offer_id":44063366873130,"sku":null,"price":999.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/6952\/1450\/files\/PDF-EPUB-The-Illusion-of-Choice-16-12-psychological-biases-that-influence-what-we-buy-by-Richard-Shotton-Download.jpg?v=1770632461","url":"https:\/\/www.thelastbooksstore.com\/products\/the-illusion-of-choice-by-richard-shotton","provider":"The Last Bookstore ","version":"1.0","type":"link"}