{"product_id":"hooked-how-to-build-habit-forming-products-by-nir-eyal","title":"Hooked: How to Build Habit-Forming Products By Nir Eyal","description":"\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eThis book is a premium first copy, similar to the original but not the original.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHow do successful companies create products people can’t put down?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eWhy do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?\u003cbr\u003eNir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eHooked\u003c\/i\u003e is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. \u003ci\u003eHooked\u003c\/i\u003e is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.\u003c\/p\u003e\n\u003cp\u003eEyal provides readers with:\u003c\/p\u003e\n\u003cp\u003e• Practical insights to create user habits that stick.\u003cbr\u003e• Actionable steps for building products people love.\u003c\/p\u003e\n\u003cp\u003e• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Last Bookstore","offers":[{"title":"Paper Cover","offer_id":44063692423210,"sku":null,"price":849.0,"currency_code":"PKR","in_stock":true},{"title":"Hard Cover","offer_id":44063692455978,"sku":null,"price":999.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/6952\/1450\/files\/Hooked.webp?v=1770638957","url":"https:\/\/www.thelastbooksstore.com\/products\/hooked-how-to-build-habit-forming-products-by-nir-eyal","provider":"The Last Bookstore ","version":"1.0","type":"link"}