{"product_id":"frugal-innovation-by-navi-radjou","title":"Frugal Innovation By Navi Radjou","description":"\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eThis book is a premium first copy, similar to the original but not the original.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWinner of the CMI Management Book of the Year 2016\u003c\/p\u003e\n\u003cp\u003eFrugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies are now seeking ways to appeal to cost-conscious and environmentally-aware consumers at home. With an estimated trillion-dollar global market for frugal products, and with potentially huge cost savings to be gained, frugal innovation is revolutionizing business and reshaping management thinking. This book explains the principles, perspectives and techniques behind frugal innovation, enabling managers to profit from the great changes ahead. The book explains:\u003c\/p\u003e\n\u003cp\u003eHow to achieve mass customization, using low-cost robotics, inexpensive product design and virtual prototyping software.\u003c\/p\u003e\n\u003cp\u003eHow consumers and other external partners can help develop products\u003c\/p\u003e\n\u003cp\u003eHow to implement sustainable practices, such as the production of waste-free products\u003c\/p\u003e\n\u003cp\u003eHow to change the corporate culture to become more frugal\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 115%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Last Bookstore","offers":[{"title":"Paper Cover","offer_id":44063692980266,"sku":null,"price":849.0,"currency_code":"PKR","in_stock":true},{"title":"Hard Cover","offer_id":44063693013034,"sku":null,"price":999.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0688\/6952\/1450\/files\/81Yq3viasL._AC_UF10001000_QL80.webp?v=1770638967","url":"https:\/\/www.thelastbooksstore.com\/products\/frugal-innovation-by-navi-radjou","provider":"The Last Bookstore ","version":"1.0","type":"link"}